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This site southbaysurfriders.com states the following, "If youre in Carmel-by-the-Sea come experience Carmel-in-the Sea." We noticed that the webpage also stated " At Monterey Bay Surf Lessons we provide individual and group surf instruction at the world renouned Carmel Beach, California." It also stated " On the scenic Monterey Peninnsula. A great way for first time surfers. Create your own group lesson with friends or family. For beginners who want individual attention to help accelerate their learning experience or for intermediate or advanced surfers looking to work on technique." The header had surf lessons carmel as the highest ranking keyword. It was followed by surf lessons monterey, surf instruction carmel, and surf in carmel which isn't as ranked as highly as surf lessons carmel. The next words the site used was surf in monterey. learn to surf carmel was also included but might not be understood by web engines.